Approached the VIP program as both a technical system and a customer experience.
- Built a backend structure using Shopify metafields and tags to track points across products, orders, and customer accounts
- Used Shopify Flow to automate point allocation and tier updates in real time
- Designed a three-tier system based on customer spending behavior to ensure fairness and long-term sustainability
- Integrated the program across key touchpoints, including account pages and lifecycle emails, to keep customers informed and engaged
View full details
