Overview

Hi, I'm Alexa!

I am a multidisciplinary graphic designer who specializes in creating visual systems and technical strategies with experience spanning across web, print, and social campaigns. I enjoy transforming ideas into intentional deliverables by combining strong design fundamentals with data, ensuring every piece feels purposeful and aligned with the brand’s voice.

I thrive in collaborative environments and enjoy working closely with teams to solve problems across multiple projects. With experience in using data to drive campaigns, refining design through iteration, and working within established brand guidelines, I bring both creativity and reliability to my work.

About this Portfolio:

This portfolio is a reflection of my specialities. I built it entirely on Shopify, using its traditional e-commerce tools, such as custom liquid coding, product building, metafields, tags, and collections, to create a fully functional design showcase. Each portfolio item is structured like a product on the backend, allowing for dynamic organization, flexibility, and a clear demonstration of my Shopify expertise.

Education

Business Administration B.S.

Marketing Concentration

Studio Art Minor

California Polytechnic State University

San Luis Obispo, CA

Sep. 2015 - Jun. 2019

Experience

Marketing & Systems Specialist

My Diamond Girl • January 2025 - Present

Managed and developed full Shopify ecosystem, including scalable and automated systems that support sales, marketing, and the customer lifecycle
Designed and implemented marketing campaigns, automations, and segmentation strategies to improve conversion and engagement
Partnered with leadership to translate business objectives and complex product information into clear visual communication strategies

Marketing & Systems Specialist

Bombshell Beads • February 2021 - Present

Maintained and improved Shopify ecosystem by implementing scalable solutions that support both leadership and business goals
Optimized marketing systems and automated campaigns using Klaviyo, to support customer acquisition, retention, and lifecycle management
Collaborated with cross-functional teams to maintain cohesive branding and optimize the digital customer experience across marketing channels

Marketing & Systems Specialist

Spark*l • June 2018 - September 2024

Developed and managed Shopify ecosystem with over 20 integrated apps, ensuring system stability, scalability, and alignment with business operations
Analyzed campaign and sales data to generate insights on customers, orders, and products, and communicated findings with leadership
Led visual design of all digital and print materials, including website content, social media collateral, presentations, packaging, and signage
Produced high volume marketing communications, including email/SMS campaigns, automated marketing systems, and advanced segmentation to improve engagement and conversion
Collaborated with operations and customer service teams to optimize store functionality, implement automated workflows, and maintain consistent, on-brand presentation across all sales channels

Graphic Designer

Additional Clients • August 2018 - Present

Designed and developed websites, including layouts, navigation, product pages, and inventory systems, improving user experience, traffic, and client satisfaction
Created logos, branding guides, marketing content, social media campaigns, newsletters, and other digital and print collateral to enhance brand identity and engagement
Produced illustrations, animations, and custom creative assets for a variety of projects, including t-shirts, promotional materials, and client-specific campaigns, often managing projects independently from concept to execution