Design Assets
View all design assets organized by type. Each piece showcases creative direction and technical precision, developed to strengthen branding, marketing, and customer engagement.
Logo Design
Website Design
Newsletter Design
Icon Design
Packaging Design
Physical Collateral Design
Digital Collateral Design
Text Message Design
Social Media Content Design
Illustration Design
Animation Design
Logo Design
Software Used:
Spark*l Main Logo with Tagline
Client: Spark*l →
Developed Spark*l’s primary tagline, which remains foundational to the brand’s identity. The tagline communicates Spark*l’s long-term vision while providing a consistent anchor for all branding efforts.
Spark*l Studios Logo
Client: Spark*l →
Designed a logo for Spark*l Studios, the company’s central warehouse and creative hub. It was used on signage, branding materials, and in-office collateral to unify the workspace under the Spark*l identity.
No Fake Sh*t Logo
Client: Spark*l →
Turned a popular Spark*l saying into a bold logo variation. This design maintained alignment with the brand’s luxury aesthetic while reinforcing its strong commitment to authenticity.
Spark*l Girl Logo
Client: Spark*l →
Took the original Spark*l logo and reimagined it with a Barbie-inspired aesthetic to establish the Spark*l Girl campaign identity, leveraging the Barbie trend to resonate with customers.
Spark*l Girl Brandmark
Client: Spark*l →
Adapted the original Spark*l brandmark with a Barbie-inspired design, creating a playful and recognizable mark used across campaign collateral.
ReSpark*l Main Logo
Client: Spark*l →
Designed the main logo for the program, capturing its sustainable and community-focused identity.
ReSpark*l Badge Logo
Client: Spark*l →
Created a complementary badge-style logo used across marketing and on product pages for easy recognition and differentiation.
SparTex Logo
Client: Spark*l →
Created a logo for SparTex, Spark*l’s proprietary waterproof material used in product design. The branding emphasized innovation and exclusivity, positioning SparTex as a signature element unique to Spark*l.
Beyond Results Main Logo
Client: Beyond Results →
Developed a logo referencing the natural world, tying into the client’s dual focus as a business consultant and life coach. The design reflects the philosophy that to heal the business, one must also heal the self.
Beyond Results Alternate Logo 1
Client: Beyond Results →
Created three alternate logo concepts with different tones: nurturing, structured/professional, and regionally inspired. These options gave the client flexibility across branding applications.
Beyond Results Alternate Logo 2
Client: Beyond Results →
Created three alternate logo concepts with different tones: nurturing, structured/professional, and regionally inspired. These options gave the client flexibility across branding applications.
Beyond Results Alternate Logo 3
Client: Beyond Results →
Created three alternate logo concepts with different tones: nurturing, structured/professional, and regionally inspired. These options gave the client flexibility across branding applications.
Cycle Culture Main Logo
Client: Cycle Culture →
Created a welcoming, inclusive logo for a cycling studio that emphasizes acceptance of all body types.
Cycle Culture Alternate Logo
Client: Cycle Culture →
Designed a more masculine variation of the logo for use in broader applications.
DDS Designs Main Logo
Client: DDS Designs →
Designed a simple, luxurious logo for a handmade goods business. The clean mark was versatile enough for printing across multiple product types.
El Camino Football Gridiron Main Logo
Client: El Camino High School →
Developed a professional, on-brand logo for El Camino High School’s gridiron club, a key program that helped fund the school.
Madi & Grant Main Logo
Client: Madi and Grant (Individual) →
Created a whimsical wedding logo in the style of Animal Crossing, turning the original logo into a celebration of the day.
Spark*l Sale Logo Variations
Client: Spark*l →
Designed a set of logo variations to brand seasonal and flash sales while keeping them cohesive with Spark*l’s main identity.
Website Design
Software Used:
Customer Account Website Page
Client: Spark*l →
Designed and coded the rewards integration and progress bar within the customer account page, giving users a branded, seamless way to track their points.
Customization Colorways Website Page
Client: Spark*l →
Built a dedicated webpage showcasing available customization colorways. The page was styled to make browsing easy while reinforcing Spark*l’s polished and aspirational branding.
Join VIP Rewards Website Page
Client: Spark*l →
Built a dedicated landing page that highlighted the program’s perks and invited customers to join.
Shop with a Stylist Website Page
Client: Spark*l →
Developed a polished website page that promoted the program, showcased the stylist experience, and guided customers through booking an appointment with their chosen stylist.
Upcycle My Bag Website Page
Client: Spark*l →
Developed a dedicated web page to showcase the program, provide details on how to participate, and communicate the environmental and creative impact of upcycling.
Subscription About Website Page
Client: Spark*l →
Built and maintained a dedicated webpage updated monthly with details about the new box, giving customers an engaging preview of what to expect.
Band Together Website Page
Client: Spark*l →
A dedicated landing page designed to introduce the Band Together Program and highlight current and past nonprofit collaborations. It combined storytelling with product showcases, guiding customers to shop while connecting them with the cause.
Safari Sale Website Design
Client: Spark*l →
Redesigned the website homepage for the Safari Sale, incorporating themed visuals and product highlights to match the campaign.
Become an Ambassador Website Page
Client: Spark*l →
A dedicated landing page highlighting the benefits of joining the program and guiding visitors through the application process. Custom designed with Spark*l’s branding, it emphasized exclusivity, community, and rewards.
Sizing Guide Website Page
Client: Spark*l →
Built and designed an online sizing page featuring a conversion chart, wrist sizing guide, and ring sizing guide for customer convenience.
Newsletter Design
Software Used:
New Customer Welcome Newsletter Series
Client: Spark*l →
Created an onboarding email series to welcome new customers, introduce them to the brand, and highlight resources. The design was styled to feel polished and inviting, setting the tone for long-term customer relationships.
In Production Newsletter
Client: Spark*l →
Designed and produced newsletters updating customers on the status of their custom orders. These communications kept customers engaged during production timelines while reinforcing Spark*l’s premium branding.
Sparkl Studios App Update Newsletter
Client: Spark*l →
Created newsletters to promote new live show times, themes, and interactive formats, keeping customers engaged and informed.
Download the Sparkl Studios App Newsletter
Client: Spark*l →
Designed to encourage customers to download the app, highlighting its exclusive features and live shopping experience.
VIP Rewards Launch Newsletter
Client: Spark*l →
Designed the launch newsletter to announce the program, explain its benefits, and drive purchases to earn points.
VIP Rewards Welcome Newsletter
Client: Spark*l →
Created an onboarding email for new members that clearly outlined how to earn and redeem rewards.
Ambassador on the Live Show Newsletter
Client: Spark*l →
Promoted shows hosted by Spark*l ambassadors, formatted for both email and social media. These featured ambassadors selling their own collections or debuting new designs to bring in their unique audiences.
Fourth of July Sale Newsletter
Client: Spark*l →
Designed a themed newsletter promoting the sale, featuring product highlights and discount details in a clear, engaging format.
Daily Drop Marketing Newsletter
Client: Spark*l →
Produced daily newsletters that announced new product launches, balancing refreshed graphics with a consistent structure to keep the brand recognizable during its high-frequency campaigns.
Valentine's Day Newsletter
Client: Spark*l →
Designed a holiday-specific newsletter that highlighted new drops and promotions. The layout incorporated custom Valentine’s Day icons to align with the holiday while maintaining Spark*l’s luxury aesthetic.
Spark*l Girl Newsletter
Client: Spark*l →
Designed a Barbie-themed newsletter that tied into the Spark*l Girl campaign, reflecting both the current pop culture trend and Spark*l’s approachable, fun brand voice.
Chipangali Newsletter
Client: Spark*l →
An email newsletter designed to showcase the newest products supporting Spark*l’s long-time nonprofit partner, Chipangali Wildlife Orphanage. It educated customers about the organization’s mission and highlighted the current donation amount.
ReSpark*l Launch Newsletter
Client: Spark*l →
Designed the launch newsletter to announce the program, also repurposed into social media graphics for broader reach.
Subscription New Box Newsletter
Client: Spark*l →
Designed monthly newsletters to reveal the latest subscription box, showcasing products with enticing visuals and copy.
Sizing Update Newsletter
Client: Spark*l →
Created a newsletter announcing updates to product sizing options, formatted for both email and social media. The design clearly explained changes while keeping the brand’s style front and center.
Subscription Launch Newsletter
Client: Spark*l →
Created the launch newsletter to announce the program, highlight exclusivity, and generate excitement around the first subscription box.
Upcycle My Bag Launch Newsletter
Client: Spark*l →
Designed a launch newsletter to introduce the program, educate customers on the process, and highlight the sustainability and exclusivity of upcycled accessories.
Ambassador Welcome Newsletter Series
Client: Spark*l →
An automated email sequence designed to onboard new ambassadors. It introduced program benefits, provided shareable content, and reinforced brand storytelling to create excitement and loyalty from the start.
Icon Design
Software Used:
Customization Experience Graphics
Client: Spark*l →
Designed branded graphics and icons to visually represent product options within the customization portal. These assets made the interface intuitive and aligned the experience with Spark*l’s luxury aesthetic.
Product Care Icons
Client: Spark*l →
Designed a set of icons to visually communicate care instructions across inserts, packaging, and digital resources.
Customization Menu Icons
Client: Spark*l →
Designed a set of icons styled like a spa service menu, creating a relaxing, luxurious feel while helping customers easily navigate customization options.
Valentine's Day Icons
Client: Spark*l →
Designed a set of themed icons to bring a playful, seasonal tone to Spark*l’s Valentine’s Day campaigns across newsletters and social media.
Beyond Results Icons
Client: Beyond Results →
Designed matching icons representing the client’s key services, keeping them consistent with the main logo’s style.
General Website Icons
Client: Personal →
Designed versatile icons to complement and highlight portfolio work.
Journaling Icons
Client: Personal →
Created a set of icons for digital journals and habit trackers, focusing on clarity and playful usability.
Quality Assurance Icons
Client: Spark*l →
Produced icons and printed guides to maintain a high level of quality across all production stations.
Packaging Design
Software Used:
General Shipping Box
Client: Spark*l →
Created packaging that balanced durability and design to deliver a premium unboxing experience. Added key information such as company contact info and care instructions directly on the box, making it both visually appealing and helpful for customers.
Subscription Shipping Box
Client: Spark*l →
Developed packaging for the subscription program, designed to feel luxurious and gift-worthy while tying into Spark*l’s brand identity.
Square Product Box
Client: Spark*l →
Developed branded packaging for specific product types to reinforce Spark*l’s identity.
Rectangle Product Box
Client: Spark*l →
Designed versatile packaging that worked across multiple product categories.
Necklace Display Card
Client: Spark*l →
Created display cards tailored for necklaces, keeping presentation clean and consistent.
Earring Display Card
Client: Spark*l →
Designed custom cards to display earrings securely and beautifully.
Product Care Shipping Insert
Client: Spark*l →
Designed a polished insert with product care details, aligning with Spark*l’s luxury brand aesthetic.
Product Return Shipping Insert
Client: Spark*l →
Developed a branded insert with clear instructions to simplify the return process for customers.
Ambassador About Us Shipping Insert
Client: Spark*l →
A branded insert included with ambassador packages that shared Spark*l’s story, values, and mission. It reinforced brand messaging while offering a tangible resource for ambassadors to reference or share.
New Beginnings Shipping Insert
Client: Spark*l →
A branded insert included with customer orders during a collaboration campaign. It shared the story of the nonprofit partner, reinforced Spark*l’s mission of giving back, and offered a tangible reminder of the impact their purchase supported.
Physical Collateral Design
Software Used:
New Customer Pamphlet
Client: Spark*l →
Designed a welcome pamphlet included in first-time purchases, introducing customers to Spark*l and providing resources and social links.
Branded Stickers
Client: Spark*l →
Created a collection of stickers, including the No Fake Sh*t Sticker, Spark*l Squad Sticker, and Ask Me Sticker. Each design reinforced brand culture and gave customers and ambassadors fun, shareable ways to represent Spark*l.
Gift Card
Client: Spark*l →
Designed gift cards available in both digital and physical formats, that felt luxurious and aligned with Spark*l’s premium aesthetic. These became a popular customer purchase and were styled to feel special as standalone gifts.
Studio Map
Client: Spark*l →
Designed a detailed map to help production teams locate stations and inventory storage quickly, streamlining workflows.
Employee Collection Flyer
Client: Spark*l →
Created an internal flyer to announce and explain the employee discount program, displayed in the studio for easy reference.
El Camino Football T-Shirt Design
Client: El Camino High School →
Designed a spirited T-shirt graphic featuring a proud eagle mascot for the El Camino High School football team.
Carter Birthday Card
Client: Jessica (Individual) →
Illustrated a Winnie-the-Pooh themed card for a young boy’s birthday party.
Madi & Grant Stickers
Client: Madi and Grant (Individual) →
Designed fun Animal Crossing-inspired stickers featuring motifs and characters of the couple, handed out as wedding favors.
Digital Collateral Design
Software Used:
Anatomy of a Watchband Guide
Client: Spark*l →
Created a visual guide with Spark*l-specific product terms, designed for both internal training and customer education.
Ambassador Handbook
Client: Spark*l →
A comprehensive guide outlining Spark*l’s mission, brand values, and ambassador expectations. Designed to be both informative and visually engaging, it provided ambassadors with everything they needed to represent the brand successfully.
Text Message Design
Software Used:
Daily Live Show Text Message
Client: Spark*l →
Wrote and designed daily text messages highlighting the theme of each live show or which product drop will be debuted.
Daily Drop Marketing Text Message
Client: Spark*l →
Designed SMS marketing messages for daily drops, keeping them concise, on-brand, and visually appealing for mobile audiences.
Weekend Flash Sale Text Message
Client: Spark*l →
Wrote and designed short-form text campaigns to quickly inform customers of weekend flash sales, balancing urgency with clarity.
Spark*l Girl Text Message
Client: Spark*l →
Extended the Spark*l Girl campaign into SMS marketing with a cohesive design that echoed the logo and brandmark.
Software Used:
Fourth of July Sale Social Media Graphic
Client: Spark*l →
Designed bold social media content to extend the Fourth of July campaign across Spark*l’s marketing channels.
Launch Social Media Graphic
Client: Spark*l →
Designed promotional graphics to announce the launch of the Customization Experience. Optimized for both social media and email, the visuals highlighted personalization as a key feature of the brand.
Cash Back Update Social Media Graphic
Client: Spark*l →
Developed engaging visuals for social media and newsletters to promote program updates and highlight the cash back incentive.
Valentine's Day Sale Social Media Graphic
Client: Spark*l →
Created promotional graphics for Instagram to highlight Valentine’s Day sales with a festive, on-brand look.
Illustration Design
Software Used:
Italian Sun Illustration
Client: Personal →
A warm, sun-inspired menu illustration for a dinner party.
San Luis Obispo Illustration
Client: Personal →
An illustration celebrating the city where I went to college.
Personal Branding Illustration
Client: Personal →
Designed a custom banner illustration for my brand, showcasing my professional yet personal style.
Animation Design
Software Used:
Spark*l Safari Animation
Client: Spark*l →
A custom animation created to promote the Spark*l Safari collaboration with Chipangali Wildlife Orphanage. The design brought energy and movement to the campaign while reinforcing the wildlife theme. It was used throughout the month-long collaboration to capture attention and drive engagement across digital platforms.
Think Beyond Animation
Client: Beyond Results →
Animated a website tagline with leaves growing in front of “Think Beyond,” reinforcing the brand’s natural and healing themes.
Bow Blowout Animation
Client: Spark*l →
Created an animated graphic for the Bow Blowout sale, designed to grab attention and emphasize urgency.
Fourth of July Sale Animation
Client: Spark*l →
Developed a bold and celebratory animation for the Fourth of July sale to align with the holiday theme.
Robots Animation
Client: Personal →
Recreated the Love, Death & Robots intro to practice frame-by-frame animation and hand-drawn techniques.
Personal Branding Animation
Client: Personal →
Created a loading animation for my brand, adding movement and interactivity.
Social Media Content Design