Client Projects
Explore a collection of projects organized by client, with each project highlighting the technical and design solutions created to support the client’s goals and growth.
Spark*l
Additional Clients
Personal
Spark*l
Job Type: Full Time Work
Dates Worked: 2018 - 2024
My Role:
As the first employee at Spark*l, I had the joy of seeing a business grow first hand and work closely with the CEOs and other managers. I stepped into many roles, including Marketing and Operations Director, Senior Graphic Designer, and Shopify Expert.
Description:
Spark*l is a female-founded lifestyle brand based in San Luis Obispo, California, known for its innovative smartwatch bands and handcrafted leather accessories made from upcycled designer goods. At the heart of the company are three guiding principles—authenticity, sustainability, and empowerment—which influence every aspect of their design and business practices. By reimagining luxury with purpose, Spark*l blends craftsmanship with conscious consumerism, creating products that are as meaningful as they are stylish. Their continued growth and loyal following are a testament to their mission-driven approach and commitment to quality.
Spark*l Project:
Shopify eCommerce Management
Description:
I managed and maintained Spark*l’s Shopify ecosystem to ensure smooth daily operations and to support the customer service, operation, and production teams. My work balanced both operational efficiency and creative presentation to keep the online store running seamlessly and aligned with brand strategy.
Includes:
Software:
Project Assets
Products
Managed setup and maintenance of over 7000 items through Shopify and CSV files. Wrote product titles with correct syntax, scheduled products for specific drop times on different sales channels, wrote descriptions, and added proper tags and metafields for various apps and automations.
Orders
Ensured accurate fulfillment by troubleshooting any issues, creating workflows, and adding order views. Maintained automated order tagging using Shopify Flows to alert the production team of packaging preferences, shipping speed, and VIP orders.
Customers
Managed customer data and assisted customer service team with any issues. Created segments based on customer data, such as purchasing behaviors, for marketing purposes. Created automations to tag customer accounts with chosen packaging preference and earned VIP tiers and VIP points.
Apps
Integrated, tested, and maintained over 20 third-party apps that included uses for sale management, web design, production, marketing, and analytics. Ensured apps were integrated into the brand by training all company teams and sending marketing and information to customers.
Analytics
Created and maintained custom sales, product, and customer reports using a third-party Shopify analytics app. Analyzed performance data to identify trends, track bestsellers, and inform business decisions such as collection resorting and sales channel optimization.
Sales Channels
Ensured consistency across all sales channels, which includes website, mobile app, and social channels. Managed integration, seasonal/holiday sale setup, collection organization and resorting, and branding across all platforms.
Spark*l Project:
Branding Design
Description:
Developed Spark*l’s visual identity, creating a cohesive brand system that balanced luxury and simplicity with a playful edge. This work included all types of branding design, along with guidelines to ensure consistency across internal teams, ambassadors, and third-party partners. These efforts built customer trust, reinforced brand recognition, and established Spark*l as a distinctive and memorable name in the market.
Software:
Project Assets
Spark*l Main Logo with Tagline
Developed Spark*l’s primary tagline, which remains foundational to the brand’s identity. The tagline communicates Spark*l’s long-term vision while providing a consistent anchor for all branding efforts.
Project Asset Type:
Logo Design
Spark*l Studios Logo
Designed a logo for Spark*l Studios, the company’s central warehouse and creative hub. It was used on signage, branding materials, and in-office collateral to unify the workspace under the Spark*l identity.
Project Asset Type:
Logo Design
No Fake Sh*t Logo
Turned a popular Spark*l saying into a bold logo variation. This design maintained alignment with the brand’s luxury aesthetic while reinforcing its strong commitment to authenticity.
Project Asset Type:
Logo Design
SparTex Logo
Created a logo for SparTex, Spark*l’s proprietary waterproof material used in product design. The branding emphasized innovation and exclusivity, positioning SparTex as a signature element unique to Spark*l.
Project Asset Type:
Logo Design
Branded Stickers
Created a collection of stickers, including the No Fake Sh*t Sticker, Spark*l Squad Sticker, and Ask Me Sticker. Each design reinforced brand culture and gave customers and ambassadors fun, shareable ways to represent Spark*l.
Project Asset Type:
Packaging Design
Gift Card
Designed gift cards available in both digital and physical formats, that felt luxurious and aligned with Spark*l’s premium aesthetic. These became a popular customer purchase and were styled to feel special as standalone gifts.
Project Asset Type:
Packaging Design
Spark*l Project:
Product Experience
Description:
Focused on elevating both customer-facing and internal brand touchpoints and ensured Spark*l’s products were consistently presented, easy to understand, and enjoyable to use. I created designs that supported the customer journey while also streamlining internal processes. On the technical side, I developed automated tools to improve efficiency and maintain accuracy in product management.
Includes:
Software:
Project Assets
Speed Lister Google Sheets
Fully customized an automated Google Sheet that integrated directly with Shopify to build new products quickly and accurately. The tool generated titles, tags, metafields, descriptions, and more, ensuring efficiency and consistency in product creation.
Sizing Guide Website Page
Built and designed an online sizing page featuring a conversion chart, wrist sizing guide, and ring sizing guide for customer convenience.
Project Asset Type:
Website Design
Anatomy of a Watchband Guide
Created a visual guide with Spark*l-specific product terms, designed for both internal training and customer education.
Project Asset Type:
Digital Collateral Design
General Shipping Box
Created packaging that balanced durability and design to deliver a premium unboxing experience. Added key information such as company contact info and care instructions directly on the box, making it both visually appealing and helpful for customers.
Project Asset Type:
Packaging Design
Rectangle Product Box
Designed versatile packaging that worked across multiple product categories.
Project Asset Type:
Packaging Design
Square Product Box
Developed branded packaging for specific product types to reinforce Spark*l’s identity.
Project Asset Type:
Packaging Design
Earring Display Card
Designed custom cards to display earrings securely and beautifully.
Project Asset Type:
Packaging Design
Necklace Display Card
Created display cards tailored for necklaces, keeping presentation clean and consistent.
Project Asset Type:
Packaging Design
New Customer Pamphlet
Designed a welcome pamphlet included in first-time purchases, introducing customers to Spark*l and providing resources and social links.
Project Asset Type:
Physical Collateral Design
Product Care Shipping Insert
Designed a polished insert with product care details, aligning with Spark*l’s luxury brand aesthetic.
Project Asset Type:
Packaging Design
Product Return Shipping Insert
Developed a branded insert with clear instructions to simplify the return process for customers.
Project Asset Type:
Packaging Design
Product Care Icons
Designed a set of icons to visually communicate care instructions across inserts, packaging, and digital resources.
Project Asset Type:
Icon Design
Studio Map
Designed a detailed map to help production teams locate stations and inventory storage quickly, streamlining workflows.
Project Asset Type:
Physical Collateral Design
Quality Assurance Icons
Produced icons and printed guides to maintain a high level of quality across all production stations.
Project Asset Type:
Icon Design
Employee Collection Flyer
Created an internal flyer to announce and explain the employee discount program, displayed in the studio for easy reference.
Project Asset Type:
Physical Collateral Design
Spark*l Project:
Customization Experience
Description:
A customer-facing portal that allowed shoppers to personalize their accessories with detailed options after purchase. While the system was integrated through a third-party, I handled the setup, maintenance, and refinement to ensure both customers and the production team had a seamless experience. My work balanced technical precision with clear, branded visuals that made customization easy, exciting, and on-brand.
Software:
Project Assets
Customization Experience App
Oversaw the full setup and maintenance of the app, including layout design, vendor communication, implementation, testing, and troubleshooting. I optimized the interface to present complex product options in a clear and approachable way, ensuring customers could fully customize their accessories without feeling overwhelmed.
Analytics
Tracked and analyzed customer usage of the Customization Experience to identify trends, popular options, and potential areas for improvement. Insights were used to refine product offerings and improve the overall customization workflow.
Customizer Products
Set up option-based “products” such as linings and embellishments, using images, metafields, and titles to make selections intuitive. This backend organization enabled smooth communication between customers’ choices and production requirements.
Products
Configured product listings with the correct metafields to link seamlessly with the customization system. This ensured accuracy in available options and prevented errors in the production process.
Customization Colorways Website Page
Built a dedicated webpage showcasing available customization colorways. The page was styled to make browsing easy while reinforcing Spark*l’s polished and aspirational branding.
Project Asset Type:
Website Design
Customization Experience Graphics
Designed branded graphics and icons to visually represent product options within the customization portal. These assets made the interface intuitive and aligned the experience with Spark*l’s luxury aesthetic.
Project Asset Type:
Icon Design
Launch Social Media Graphic
Designed promotional graphics to announce the launch of the Customization Experience. Optimized for both social media and email, the visuals highlighted personalization as a key feature of the brand.
Project Asset Type:
Social Media Content Design
Sizing Update Newsletter
Created a newsletter announcing updates to product sizing options, formatted for both email and social media. The design clearly explained changes while keeping the brand’s style front and center.
Project Asset Type:
Newsletter Design
Spark*l Project:
Spark*l Studios Mobile App
Description:
Home to Spark*l’s live selling shows, offering customers a more personal and interactive shopping experience. I supported both the backend and marketing side of the app, ensuring seamless integration with Shopify, managing sales and collections, and promoting app downloads to customers. From themed live shows like “Wheel of Discounts” to exclusive ambassador-hosted events, I helped create engaging experiences that drove sales and deepened customer connection.
Includes:
Software:
Project Assets
Mobile App Shopify App
Integrated and maintained the app within Shopify and customized the branding to ensure the app matched Spark*l’s visual identity. I worked closely with the hosting company to manage functionality, tested new features, and organized products daily to keep live shows running smoothly.
Sparkl Studios App Update Newsletter
Created newsletters to promote new live show times, themes, and interactive formats, keeping customers engaged and informed.
Project Asset Type:
Newsletter Design
Daily Live Show Text Message
Wrote and designed daily text messages highlighting the theme of each live show or which product drop will be debuted.
Project Asset Type:
Text Message Design
Download the Sparkl Studios App Newsletter
Designed to encourage customers to download the app, highlighting its exclusive features and live shopping experience.
Project Asset Type:
Newsletter Design
Ambassador on the Live Show Newsletter
Promoted shows hosted by Spark*l ambassadors, formatted for both email and social media. These featured ambassadors selling their own collections or debuting new designs to bring in their unique audiences.
Project Asset Type:
Newsletter Design
Spark*l Project:
Klaviyo Management
Description:
Managed Spark*l’s Klaviyo account to oversee customer communication, marketing campaigns, and automated messaging. My role combined design, data analysis, and technical setup to maximize engagement while keeping communications on-brand and effective.
Includes:
Software:
Project Assets
Analytics
Monitored campaign performance and budget allocation, including open rates, click-through rates, and text message usage on a weekly basis. Insights from this reporting informed strategy and improved overall campaign effectiveness.
Automations
Developed automated flows such as abandoned cart reminders and winback campaigns to re-engage customers. These automations supported sales growth while ensuring a consistent, branded customer journey.
Customer Segmentation
Built and maintained detailed customer segments and lists based on birthdays, purchase history, sales activity, and engagement. This organization allowed Spark*l to deliver highly targeted campaigns and personalized experiences.
In Production Newsletter
Designed and produced newsletters updating customers on the status of their custom orders. These communications kept customers engaged during production timelines while reinforcing Spark*l’s premium branding.
Project Asset Type:
Newsletter Design
New Customer Welcome Newsletter Series
Created an onboarding email series to welcome new customers, introduce them to the brand, and highlight resources. The design was styled to feel polished and inviting, setting the tone for long-term customer relationships.
Project Asset Type:
Newsletter Design
Spark*l Project:
Marketing Campaigns
Description:
Managed Spark*l’s high-frequency marketing campaigns, which included daily product launches and themed promotions tailored to current trends and holidays. Each campaign combined technical precision with creative branding to ensure seamless product drops and cohesive communications across email, SMS, and social media. Campaigns often included homepage updates, newsletters, text messages, and influencer kits—all aligned to reflect the day’s launch while keeping customers consistently engaged.
Software:
Project Assets
Campaign/Daily Product Launch
Oversaw all technical setup for Spark*l’s daily drops, including product titles, prices, descriptions, metafields, tags, and associated apps. Maintaining accuracy and timeliness was crucial to support Spark*l’s unique daily marketing cadence.
Klaviyo App
Managed Klaviyo to execute daily campaigns, newsletters, and text messages. Coordinated automations and campaign scheduling to ensure customers received timely and branded communications.
Daily Drop Marketing Newsletter
Produced daily newsletters that announced new product launches, balancing refreshed graphics with a consistent structure to keep the brand recognizable during its high-frequency campaigns.
Project Asset Type:
Newsletter Design
Daily Drop Marketing Text Message
Designed SMS marketing messages for daily drops, keeping them concise, on-brand, and visually appealing for mobile audiences.
Project Asset Type:
Text Message Design
Spark*l Girl Logo
Took the original Spark*l logo and reimagined it with a Barbie-inspired aesthetic to establish the Spark*l Girl campaign identity, leveraging the Barbie trend to resonate with customers.
Project Asset Type:
Logo Design
Spark*l Girl Brandmark
Adapted the original Spark*l brandmark with a Barbie-inspired design, creating a playful and recognizable mark used across campaign collateral.
Project Asset Type:
Logo Design
Spark*l Girl Newsletter
Designed a Barbie-themed newsletter that tied into the Spark*l Girl campaign, reflecting both the current pop culture trend and Spark*l’s approachable, fun brand voice.
Project Asset Type:
Newsletter Design
Spark*l Girl Text Message
Extended the Spark*l Girl campaign into SMS marketing with a cohesive design that echoed the logo and brandmark.
Project Asset Type:
Text Message Design
Valentine's Day Icons
Designed a set of themed icons to bring a playful, seasonal tone to Spark*l’s Valentine’s Day campaigns across newsletters and social media.
Project Asset Type:
Icon Design
Valentine's Day Newsletter
Designed a holiday-specific newsletter that highlighted new drops and promotions. The layout incorporated custom Valentine’s Day icons to align with the holiday while maintaining Spark*l’s luxury aesthetic.
Project Asset Type:
Newsletter Design
Spark*l Project:
Sale Management
Description:
Involved planning and executing Spark*l’s promotional strategy for every major holiday and monthly flash sale. These campaigns balanced frequency and clarity, with daily newsletters, texts, social media posts, push notifications, and live show promotions to keep customers engaged without overwhelming them. Each sale was carefully structured to highlight discounts, promote new drops, and clear out ready-to-ship inventory while maintaining a cohesive brand experience across all channels.
Includes:
Software:
Project Assets
Shopify Apps
Configured and maintained Shopify apps such as Klaviyo for newsletters and texts, a bulk discounter for sale pricing, and discount codes for storewide promotions. I handled testing, scheduling, and setup across collections to ensure accurate and seamless sales events.
Safari Sale Website Design
Redesigned the website homepage for the Safari Sale, incorporating themed visuals and product highlights to match the campaign.
Project Asset Type:
Website Design
Fourth of July Sale Newsletter
Designed a themed newsletter promoting the sale, featuring product highlights and discount details in a clear, engaging format.
Project Asset Type:
Newsletter Design
Valentine's Day Sale Social Media Graphic
Created promotional graphics for Instagram to highlight Valentine’s Day sales with a festive, on-brand look.
Project Asset Type:
Social Media Content Design
Weekend Flash Sale Text Message
Wrote and designed short-form text campaigns to quickly inform customers of weekend flash sales, balancing urgency with clarity.
Project Asset Type:
Text Message Design
Fourth of July Sale Social Media Graphic
Designed bold social media content to extend the Fourth of July campaign across Spark*l’s marketing channels.
Project Asset Type:
Social Media Content Design
Bow Blowout Animation
Created an animated graphic for the Bow Blowout sale, designed to grab attention and emphasize urgency.
Project Asset Type:
Animation Design
Fourth of July Sale Animation
Developed a bold and celebratory animation for the Fourth of July sale to align with the holiday theme.
Project Asset Type:
Animation Design
Spark*l Sale Logo Variations
Designed a set of logo variations to brand seasonal and flash sales while keeping them cohesive with Spark*l’s main identity.
Project Asset Type:
Logo Design
Spark*l Project:
Subscription Program
Description:
An exclusive monthly box featuring Spark*l bands, luxury accessories, and curated items from local businesses. Each box included special packaging and a portion of proceeds was donated to a chosen charity. I developed both the technical systems and creative designs that made the program seamless, while reinforcing Spark*l’s identity as a luxury brand with community impact.
Includes:
Software:
Project Assets
Subscription App
Managed the full setup of Spark*l’s subscription portal, including branding of the portal, vendor communication, testing, bug fixes, and updates.
Subscription Monthly Product Launch
Designed mockup images of each product variant for every monthly box, set up product options within the portal, and organized collections to ensure a smooth launch cycle each month.
Subscription New Box Newsletter
Designed monthly newsletters to reveal the latest subscription box, showcasing products with enticing visuals and copy.
Project Asset Type:
Newsletter Design
Subscription About Website Page
Built and maintained a dedicated webpage updated monthly with details about the new box, giving customers an engaging preview of what to expect.
Project Asset Type:
Website Design
Subscription Launch Newsletter
Created the launch newsletter to announce the program, highlight exclusivity, and generate excitement around the first subscription box.
Project Asset Type:
Newsletter Design
Subscription Shipping Box
Developed packaging for the subscription program, designed to feel luxurious and gift-worthy while tying into Spark*l’s brand identity.
Project Asset Type:
Packaging Design
Spark*l Project:
VIP Rewards Program
Description:
A fully customized loyalty system built to reward Spark*l’s most dedicated customers. I developed the program from the ground up, combining custom coding, Shopify Flows, and metafields to automate the tracking of points and rewards across products, orders, and customer accounts. Alongside the technical build, I designed branded marketing and website experiences that introduced the program, explained its benefits, and encouraged customer sign-ups.
Includes:
Software:
Project Assets
Product/Order/Customer Metafields
Set up and maintained metafields across products, orders, and customers to track eligibility and tier details.
Klaviyo App
Integrated Klaviyo into the rewards system for automated email campaigns, keeping customers updated on their points, rewards, and exclusive offers.
Liquid Coding
Coded custom elements into Spark*l’s website to display customer point balances directly within their accounts, ensuring transparency and an engaging user experience.
Shopify Flow
Built automated workflows that applied points, tagged customers, and updated records in real time, ensuring the rewards program ran smoothly without manual oversight.
VIP Rewards Welcome Newsletter
Created an onboarding email for new members that clearly outlined how to earn and redeem rewards.
Project Asset Type:
Newsletter Design
VIP Rewards Launch Newsletter
Designed the launch newsletter to announce the program, explain its benefits, and drive purchases to earn points.
Project Asset Type:
Newsletter Design
Customer Account Website Page
Designed and coded the rewards integration and progress bar within the customer account page, giving users a branded, seamless way to track their points.
Project Asset Type:
Website Design
Join VIP Rewards Website Page
Built a dedicated landing page that highlighted the program’s perks and invited customers to join.
Project Asset Type:
Website Design
Spark*l Project:
Ambassador Program
Description:
Designed and developed assets to empower ambassadors with tools that they needed to share the brand and build strong connections with our community. This included creating resources and content that blended education, motivation, and marketing to encourage ambassadors to represent Spark*l confidently and consistently.
Software:
Project Assets
Ambassador About Us Shipping Insert
A branded insert included with ambassador packages that shared Spark*l’s story, values, and mission. It reinforced brand messaging while offering a tangible resource for ambassadors to reference or share.
Project Asset Type:
Packaging Design
Become an Ambassador Website Page
A dedicated landing page highlighting the benefits of joining the program and guiding visitors through the application process. Custom designed with Spark*l’s branding, it emphasized exclusivity, community, and rewards.
Project Asset Type:
Website Design
Ambassador Welcome Newsletter Series
An automated email sequence designed to onboard new ambassadors. It introduced program benefits, provided shareable content, and reinforced brand storytelling to create excitement and loyalty from the start.
Project Asset Type:
Newsletter Design
Ambassador Handbook
A comprehensive guide outlining Spark*l’s mission, brand values, and ambassador expectations. Designed to be both informative and visually engaging, it provided ambassadors with everything they needed to represent the brand successfully.
Project Asset Type:
Digital Collateral Design
Spark*l Project:
Shop with a Stylist Program
Description:
An elevated, white-glove shopping experience, allowing customers to book one-on-one video appointments with a stylist and design custom products together. I supported the program by building automated systems to streamline booking and order management, as well as designing website pages and visuals to make the experience feel approachable, luxurious, and seamless.
Includes:
Software:
Project Assets
Shopify Flow
Set up custom flows to automate the booking and order process, ensuring stylist sessions connected smoothly with order creation and fulfillment.
Calendly App
Integrated Calendly to allow customers to book appointments with stylists, while also gathering key customization questions in advance to prepare the stylist team and personalize the experience.
Customization Menu Icons
Designed a set of icons styled like a spa service menu, creating a relaxing, luxurious feel while helping customers easily navigate customization options.
Project Asset Type:
Icon Design
Shop with a Stylist Website Page
Developed a polished website page that promoted the program, showcased the stylist experience, and guided customers through booking an appointment with their chosen stylist.
Project Asset Type:
Website Design
Spark*l Project:
Band Together Program
Description:
A charitable initiative that partnered with nonprofit organizations to support their missions. The program not only raised awareness and funds but also strengthened Spark*l’s brand values of community and giving back. Managed back-end set up and created assets for each collaboration.
Software:
Project Assets
Band Together Monthly Product Launch
Managed monthly product launches tied to nonprofit partnerships by setting up products with metafields, tags, titles, and collections. I also created backend tracking to ensure sales could be accurately attributed for charity donations.
New Beginnings Shipping Insert
A branded insert included with customer orders during a collaboration campaign. It shared the story of the nonprofit partner, reinforced Spark*l’s mission of giving back, and offered a tangible reminder of the impact their purchase supported.
Project Asset Type:
Packaging Design
Chipangali Newsletter
An email newsletter designed to showcase the newest products supporting Spark*l’s long-time nonprofit partner, Chipangali Wildlife Orphanage. It educated customers about the organization’s mission and highlighted the current donation amount.
Project Asset Type:
Newsletter Design
Spark*l Safari Animation
A custom animation created to promote the Spark*l Safari collaboration with Chipangali Wildlife Orphanage. The design brought energy and movement to the campaign while reinforcing the wildlife theme. It was used throughout the month-long collaboration to capture attention and drive engagement across digital platforms.
Project Asset Type:
Animation Design
Band Together Website Page
A dedicated landing page designed to introduce the Band Together Program and highlight current and past nonprofit collaborations. It combined storytelling with product showcases, guiding customers to shop while connecting them with the cause.
Project Asset Type:
Website Design
Spark*l Project:
Upcycle My Bag Program
Description:
An initiative that invited customers to donate their well-loved designer bags in exchange for a custom Spark*l accessory crafted from the material. This promoted sustainability, gave new life to luxury goods, and provided Spark*l with unique materials to create one-of-a-kind products. It was both a brand-building effort and a way to strengthen customer loyalty through shared values of creativity and responsibility.
Includes:
Software:
Project Assets
Upcycle My Bag Website Page
Developed a dedicated web page to showcase the program, provide details on how to participate, and communicate the environmental and creative impact of upcycling.
Project Asset Type:
Website Design
Upcycle My Bag Launch Newsletter
Designed a launch newsletter to introduce the program, educate customers on the process, and highlight the sustainability and exclusivity of upcycled accessories.
Project Asset Type:
Newsletter Design
Spark*l Project:
ReSpark*l Program
Description:
A sustainable way for customers to sell and shop gently used Spark*l pieces directly through the brand’s website. I supported the program by designing its visual identity, creating marketing campaigns, and developing tools and systems that made the process simple for both customers and the internal team. This program not only extended the lifecycle of Spark*l products but also reinforced the brand’s commitment to sustainability and community engagement.
Includes:
Software:
Project Assets
ReSpark*l Title Generator Google Sheets
Built a custom Google Sheets tool that generated proper product titles and syntax, streamlining the process for customer service to update listings submitted by customers.
Buy Sell Trade App
Integrated the buy-sell-trade app within Shopify, trained the customer service team on its use, and maintained its functionality to ensure smooth customer experiences.
ReSpark*l Main Logo
Designed the main logo for the program, capturing its sustainable and community-focused identity.
Project Asset Type:
Logo Design
ReSpark*l Badge Logo
Created a complementary badge-style logo used across marketing and on product pages for easy recognition and differentiation.
Project Asset Type:
Logo Design
ReSpark*l Launch Newsletter
Designed the launch newsletter to announce the program, also repurposed into social media graphics for broader reach.
Project Asset Type:
Newsletter Design
Cash Back Update Social Media Graphic
Developed engaging visuals for social media and newsletters to promote program updates and highlight the cash back incentive.
Project Asset Type:
Social Media Content Design
Additional Clients
Job Type: Freelance Work
Dates Worked: 2019 - Present
My Role:
I collaborated with a range of clients to create custom branding, logos, icons, and animations that reflected their unique identities and goals. These projects ranged from professional logos for businesses and nonprofits to spirited graphics for schools and events. Each design balanced creativity with functionality, ensuring the assets could be used consistently across digital and print applications.
All Projects
Software:
Project Assets
Beyond Results Main Logo
Client: Beyond Results
Developed a logo referencing the natural world, tying into the client’s dual focus as a business consultant and life coach. The design reflects the philosophy that to heal the business, one must also heal the self.
Project Asset Type:
Logo Design
Beyond Results Icons
Client: Beyond Results
Designed matching icons representing the client’s key services, keeping them consistent with the main logo’s style.
Project Asset Type:
Icon Design
Think Beyond Animation
Client: Beyond Results
Animated a website tagline with leaves growing in front of “Think Beyond,” reinforcing the brand’s natural and healing themes.
Project Asset Type:
Animation Design
Beyond Results Alternate Logo 1
Client: Beyond Results
Created three alternate logo concepts with different tones: nurturing, structured/professional, and regionally inspired. These options gave the client flexibility across branding applications.
Project Asset Type:
Logo Design
Beyond Results Alternate Logo 2
Client: Beyond Results
Created three alternate logo concepts with different tones: nurturing, structured/professional, and regionally inspired. These options gave the client flexibility across branding applications.
Project Asset Type:
Logo Design
Beyond Results Alternate Logo 3
Client: Beyond Results
Created three alternate logo concepts with different tones: nurturing, structured/professional, and regionally inspired. These options gave the client flexibility across branding applications.
Project Asset Type:
Logo Design
Cycle Culture Main Logo
Client: Cycle Culture
Created a welcoming, inclusive logo for a cycling studio that emphasizes acceptance of all body types.
Project Asset Type:
Logo Design
Cycle Culture Alternate Logo
Client: Cycle Culture
Designed a more masculine variation of the logo for use in broader applications.
Project Asset Type:
Logo Design
El Camino Football Gridiron Main Logo
Client: El Camino High School
Developed a professional, on-brand logo for El Camino High School’s gridiron club, a key program that helped fund the school.
Project Asset Type:
Logo Design
El Camino Football T-Shirt Design
Client: El Camino High School
Designed a spirited T-shirt graphic featuring a proud eagle mascot for the El Camino High School football team.
Project Asset Type:
Physical Collateral Design
DDS Designs Main Logo
Client: DDS Designs
Designed a simple, luxurious logo for a handmade goods business. The clean mark was versatile enough for printing across multiple product types.
Project Asset Type:
Logo Design
Carter Birthday Card
Client: Jessica (Individual)
Illustrated a Winnie-the-Pooh themed card for a young boy’s birthday party.
Project Asset Type:
Physical Collateral Design
Madi & Grant Main Logo
Client: Madi and Grant (Individual)
Created a whimsical wedding logo in the style of Animal Crossing, turning the original logo into a celebration of the day.
Project Asset Type:
Logo Design
Madi & Grant Stickers
Client: Madi and Grant (Individual)
Designed fun Animal Crossing-inspired stickers featuring motifs and characters of the couple, handed out as wedding favors.
Project Asset Type:
Physical Collateral Design
Personal
Job Type: Personal Work
Dates Worked: 2020 - Present
My Role:
Outside of client work, I explored my own creative practice through personal illustrations, animations, and branding experiments. These projects gave me the freedom to test new techniques, refine my style, and produce playful, expressive work.
All Projects
Includes:
Software:
Project Assets
Heron Illustration
A detailed illustration of a heron taking flight.
Project Asset Type:
Illustration Design
The Pleated Plants Illustration
A custom illustration created for a local band.
Project Asset Type:
Illustration Design
Italian Sun Illustration
A warm, sun-inspired menu illustration for a dinner party.
Project Asset Type:
Illustration Design
San Luis Obispo Illustration
An illustration celebrating the city where I went to college.
Project Asset Type:
Illustration Design
Waterfall Illustration
An illustration based on a personal photograph.
Project Asset Type:
Illustration Design
Personal Branding Illustration
Designed a custom banner illustration for my brand, showcasing my professional yet personal style.
Project Asset Type:
Illustration Design
Personal Branding Animation
Created a loading animation for my brand, adding movement and interactivity.
Project Asset Type:
Animation Design
Robots Animation
Recreated the Love, Death & Robots intro to practice frame-by-frame animation and hand-drawn techniques.
Project Asset Type:
Animation Design
Journaling Icons
Created a set of icons for digital journals and habit trackers, focusing on clarity and playful usability.
Project Asset Type:
Icon Design
General Website Icons
Designed versatile icons to complement and highlight portfolio work.
Project Asset Type:
Icon Design
