About My Portfolio
This portfolio is a reflection of my specialities. I built it entirely on Shopify, using its traditional e-commerce tools, such as custom liquid coding, product building, metafields, tags, and collections, to create a fully functional design showcase. Each portfolio item is structured like a product on the backend, allowing for dynamic organization, flexibility, and a clear demonstration of my Shopify expertise.
CLIENT PROJECT HIGHLIGHTS
Spark*l Product Experience
Spark*l Customization Experience
Spark*l Marketing Campaigns
Beyond Results Branding Design
Personal Illustration Design
Spark*l Marketing Campaigns
DESIGN ASSET HIGHLIGHTS
Newsletter Design
Website Design
Icon Design
Packaging Design
Logo Design
Physical Collateral Design
About
My name is Alexa Coleman and I am a multidisciplinary graphic designer who specializes in creating visual systems and technical strategies with experience spanning across web, print, and social campaigns. I enjoy transforming ideas into intentional deliverables by combining strong design fundamentals with data, ensuring every piece feels purposeful and aligned with the brand’s voice.
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