Overview

Designed and implemented a fully customized loyalty system to reward Spark*l’s most engaged customers and increase long-term retention. The program combined Shopify metafields, tagging systems, and automated workflows to track customer activity and dynamically update rewards, while a cohesive marketing rollout introduced the system and encouraged adoption.

Goal

• Reward high-value customers in a meaningful and engaging way
• Create a tiered system that incentivizes repeat purchases
• Ensure the program is scalable and easy to maintain internally
• Deliver rewards that feel valuable enough to justify continued spending

Challenge

• Incorporating long-standing customers with existing purchase history
• Designing a tier system that remains sustainable year over year
• Building the system using native Shopify tools (no third-party apps)
• Creating a structure that scales across a large and evolving product catalog
• Balancing accessibility for lower tiers with exclusivity for higher tiers
• Meeting high expectations from VIP customers who actively engage with the brand

Strategy

Approached the VIP program as both a technical system and a customer experience.

• Built a backend structure using Shopify metafields and tags to track points across products, orders, and customer accounts
• Used Shopify Flow to automate point allocation and tier updates in real time
• Designed a three-tier system based on customer spending behavior to ensure fairness and long-term sustainability
• Integrated the program across key touchpoints, including account pages and lifecycle emails, to keep customers informed and engaged

Overview

Designed a post-purchase customization system that allows customers to personalize their accessories after checkout, reducing friction during purchase while improving operational efficiency. The experience connected frontend user flows with backend product logic, enabling scalable customization across a large and evolving catalog while minimizing manual intervention.

Goal

• Capture customer customization preferences in a structured, post-purchase experience
• Reduce reliance on customer service for collecting and clarifying requests
• Improve operational clarity by translating selections into build-ready instructions
• Allow customers to make thoughtful decisions without slowing down purchase
• Support a wide range of customization options across products

Challenge

• Encouraging customers to complete the customization experience after purchase
• Preventing decision fatigue while offering many options
• Designing a system that scales across multiple products
• Managing high-demand, low-inventory purchase behavior
• Reducing production bottlenecks from unclear requests

Strategy

Approached customization as a post-purchase product experience rather than a pre-purchase decision.

• Shifted decision-making to after checkout to increase conversion speed
• Structured options into a guided, step-by-step flow
• Built a flexible backend system using product data (tags, metafields)
• Introduced a high-touch “Shop with a Stylist” pathway for complex needs

Overview

Designed and executed a recurring, cause-driven product campaign that partnered with nonprofit organizations to raise funds and awareness. The program combined monthly product drops, storytelling, and multi-channel marketing to create an ongoing system that connected customers with meaningful causes while driving engagement and sales.

Goal

• Establish a recurring initiative that supports charitable organizations
• Align the brand with values of community and giving back
• Create emotional connections between customers and each release
• Drive engagement and sales through purpose-driven campaigns

Challenge

• Encouraging customers to connect with each cause
• Balancing storytelling with conversion
• Creating a repeatable system for monthly campaigns
• Maintaining consistency across varied partnerships

Strategy

Approached Band Together as a scalable campaign system.

• Structured each release as a monthly product drop tied to a charity
• Used storytelling as the primary driver of engagement
• Partnered with individuals connected to each cause
• Reinforced impact through transparent communication

Overview

Built and scaled a live commerce channel that became Spark*l’s highest-performing revenue driver. Centered around a mobile app experience, the system combined live selling, real-time engagement, and multi-channel promotion to create an interactive shopping environment.

Goal

• Establish an owned live selling channel independent of third-party platforms
• Create an interactive, real-time shopping experience
• Drive consistent revenue through recurring events
• Integrate inventory and product data with Shopify
• Offer exclusive content to drive app adoption

Challenge

• Encouraging customers to download and engage with a new platform
• Coordinating real-time inventory across systems
• Maintaining engaging live show experiences
• Driving attendance for recurring events
• Balancing entertainment and conversion

Strategy

Positioned live selling as a recurring event-based revenue system.

• Treated each show as a scheduled event with promotion and engagement
• Used exclusivity to drive adoption and retention
• Leveraged influencers to increase reach and authenticity
• Built a feedback loop between live interaction and future programming