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    VIP Rewards Program - Challenge

    VIP Rewards Program - Challenge

    • Incorporating long-standing customers with existing purchase history
    • Designing a tier system that remains sustainable year over year
    • Building the system using native Shopify tools (no third-party apps)
    • Creating a structure that scales across a large and evolving product catalog
    • Balancing accessibility for lower tiers with exclusivity for higher tiers
    • Meeting high expectations from VIP customers who actively engage with the brand
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