VIP Rewards Program - Challenge

VIP Rewards Program - Challenge

  • Incorporating long-standing customers with existing purchase history
  • Designing a tier system that remains sustainable year over year
  • Building the system using native Shopify tools (no third-party apps)
  • Creating a structure that scales across a large and evolving product catalog
  • Balancing accessibility for lower tiers with exclusivity for higher tiers
  • Meeting high expectations from VIP customers who actively engage with the brand
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