Developed and managed Shopify ecosystem with over 20 integrated apps, ensuring system stability, scalability, and alignment with business operations
Analyzed campaign and sales data to generate insights on customers, orders, and products, and communicated findings with leadership
Led visual design of all digital and print materials, including website content, social media collateral, presentations, packaging, and signage
Produced high volume marketing communications, including email/SMS campaigns, automated marketing systems, and advanced segmentation to improve engagement and conversion
Collaborated with operations and customer service teams to optimize store functionality, implement automated workflows, and maintain consistent, on-brand presentation across all sales channels
