Marketing Operations Specialist

Previous Roles: Marketing Director, Marketing & Operations Director

• Progressed through multiple leadership and systems-focused roles as the first employee at a rapidly scaling ecommerce startup. 
• Supported growth from startup stage to a multi-million-dollar ecommerce business within 3 years, contributing to lifecycle marketing, automation systems, and operational execution.
• Built and executed lifecycle marketing programs across email and SMS, supporting acquisition, engagement, retention, and revenue.
• Grew and managed an audience of 30,000+ email subscribers and 5,000+ SMS subscribers, enabling large-scale segmented campaign execution.
• Developed segmentation strategies and customer journey frameworks using behavioral and purchase data to improve targeting, engagement, and conversion performance.
• Analyzed campaign performance and engagement metrics to improve reporting visibility, optimize marketing effectiveness, and support data-driven decision-making.
• Partnered cross-functionally with leadership, operations, and customer service teams to align marketing execution with business objectives and customer experience goals.
• Improved operational efficiency through budget management and process optimization, contributing to ongoing monthly cost savings of $1000+.
• Led a social impact initiative by partnering with 50+ charitable organizations and raised $100,000+ in donations through coordinated campaigns.