Marketing Operations Specialist

Implemented automated lifecycle marketing workflows (abandoned checkout, price drop, back-in-stock), achieving a 9.52% email conversion rate and 4.4% SMS conversion rate, improving engagement and revenue.
Managed marketing automation and campaign segmentation, reducing manual workload and improving operational efficiency.
Maintained Shopify storefront operations including app integrations, content management, and customer experience optimization.
Developed cross-channel marketing and sales support materials across email, web, social media, and print to support acquisition and engagement.
Collaborated cross-functionally with internal teams to ensure alignment between marketing and operations.

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