{"product_id":"vip-rewards-program-strategy","title":"VIP Rewards Program - Strategy","description":"\u003cp data-start=\"1517\" data-end=\"1605\"\u003eApproached the VIP program as both a \u003cstrong data-start=\"1554\" data-end=\"1574\"\u003etechnical system\u003c\/strong\u003e and a \u003cstrong data-start=\"1581\" data-end=\"1604\"\u003ecustomer experience\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul data-start=\"1607\" data-end=\"2067\"\u003e\n\u003cli data-section-id=\"4e88hs\" data-start=\"1607\" data-end=\"1733\"\u003eBuilt a backend structure using Shopify metafields and tags to track points across products, orders, and customer accounts\u003c\/li\u003e\n\u003cli data-section-id=\"730cfl\" data-start=\"1734\" data-end=\"1814\"\u003eUsed Shopify Flow to automate point allocation and tier updates in real time\u003c\/li\u003e\n\u003cli data-section-id=\"2r4uur\" data-start=\"1815\" data-end=\"1931\"\u003eDesigned a three-tier system based on customer spending behavior to ensure fairness and long-term sustainability\u003c\/li\u003e\n\u003cli data-section-id=\"1a78p4t\" data-start=\"1932\" data-end=\"2067\"\u003eIntegrated the program across key touchpoints, including account pages and lifecycle emails, to keep customers informed and engaged\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alexa Coleman Design","offers":[{"title":"Default Title","offer_id":44783524806771,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/alexacolemandesign.com\/products\/vip-rewards-program-strategy","provider":"Alexa Coleman Design","version":"1.0","type":"link"}