{"title":"Spark*l Projects","description":"","products":[{"product_id":"respark-l-program","title":"ReSpark*l Program","description":"\u003cp\u003eA sustainable way for customers to sell and shop gently used Spark*l pieces directly through the brand’s website. I supported the program by designing its visual identity, creating marketing campaigns, and developing tools and systems that made the process simple for both customers and the internal team. This program not only extended the lifecycle of Spark*l products but also reinforced the brand’s commitment to sustainability and community engagement.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013401804915,"sku":"","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_38e8562e-24f0-46c5-a7a7-cb9e08546748.png?v=1756251057"},{"product_id":"customization-experience","title":"Customization Experience","description":"\u003cp\u003eA customer-facing portal that allowed shoppers to personalize their accessories with detailed options after purchase. While the system was integrated through a third-party, I handled the setup, maintenance, and refinement to ensure both customers and the production team had a seamless experience. My work balanced technical precision with clear, branded visuals that made customization easy, exciting, and on-brand.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013405180019,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_829f4b97-dffd-413d-9a47-06fa299bf659.png?v=1756251053"},{"product_id":"subscription-program","title":"Subscription Program","description":"\u003cp\u003eAn exclusive monthly box featuring Spark*l bands, luxury accessories, and curated items from local businesses. Each box included special packaging and a portion of proceeds was donated to a chosen charity. I developed both the technical systems and creative designs that made the program seamless, while reinforcing Spark*l’s identity as a luxury brand with community impact.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013407047795,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_2edca76a-740e-41b9-9d9f-f0d904fd4953.png?v=1756251050"},{"product_id":"shopify-ecommerce-management","title":"Shopify eCommerce Management","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eI managed and maintained Spark*l’s Shopify ecosystem to ensure smooth daily operations and to support the customer service, operation, and production teams. My work balanced both operational efficiency and creative presentation to keep the online store running seamlessly and aligned with brand strategy.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013411209331,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_bf802318-9371-4bcb-9d79-182fe47c9e21.png?v=1756251041"},{"product_id":"ambassador-program","title":"Ambassador Program","description":"\u003cp\u003eDesigned and developed assets to empower ambassadors with tools that they needed to share the brand and build strong connections with our community. This included creating resources and content that blended education, motivation, and marketing to encourage ambassadors to represent Spark*l confidently and consistently.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013412487283,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_13747990-8b57-4c00-9cf8-9d9e4f1411bc.png?v=1756251038"},{"product_id":"branding-design","title":"Branding Design","description":"\u003cp\u003eDeveloped Spark*l’s visual identity, creating a cohesive brand system that balanced luxury and simplicity with a playful edge. This work included all types of branding design, along with guidelines to ensure consistency across internal teams, ambassadors, and third-party partners. These efforts built customer trust, reinforced brand recognition, and established Spark*l as a distinctive and memorable name in the market.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013413535859,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_eca5fa19-8eef-4b9e-b5be-ed3009b93796.png?v=1756251034"},{"product_id":"shop-with-a-stylist-program","title":"Shop with a Stylist Program","description":"\u003cp\u003eAn elevated, white-glove shopping experience, allowing customers to book one-on-one video appointments with a stylist and design custom products together. I supported the program by building automated systems to streamline booking and order management, as well as designing website pages and visuals to make the experience feel approachable, luxurious, and seamless.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013414387827,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_102d3a21-83e6-460f-bd40-8a69137cba04.png?v=1756251031"},{"product_id":"band-together-program","title":"Band Together Program","description":"\u003cp\u003eA charitable initiative that partnered with nonprofit organizations to support their missions. The program not only raised awareness and funds but also strengthened Spark*l’s brand values of community and giving back. Managed back-end set up and created assets for each collaboration.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013416845427,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_49ad9c1b-fc97-416d-97a6-71950d0a1fd0.png?v=1756251025"},{"product_id":"product-assets","title":"Product Experience","description":"\u003cp\u003eFocused on elevating both customer-facing and internal brand touchpoints and ensured Spark*l’s products were consistently presented, easy to understand, and enjoyable to use. I created designs that supported the customer journey while also streamlining internal processes. On the technical side, I developed automated tools to improve efficiency and maintain accuracy in product management.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013417697395,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_5cdce133-4980-426a-a643-61f14f599689.png?v=1756251022"},{"product_id":"spark-l-studios-mobile-app","title":"Spark*l Studios Mobile App","description":"\u003cp\u003eHome to Spark*l’s live selling shows, offering customers a more personal and interactive shopping experience. I supported both the backend and marketing side of the app, ensuring seamless integration with Shopify, managing sales and collections, and promoting app downloads to customers. From themed live shows like “Wheel of Discounts” to exclusive ambassador-hosted events, I helped create engaging experiences that drove sales and deepened customer connection.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013418877043,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_7aca4e8b-bd9d-4dc6-b208-d172515a8f62.png?v=1756251020"},{"product_id":"upcycle-my-bag-program","title":"Upcycle My Bag Program","description":"\u003cp\u003eAn initiative that invited customers to donate their well-loved designer bags in exchange for a custom Spark*l accessory crafted from the material. This promoted sustainability, gave new life to luxury goods, and provided Spark*l with unique materials to create one-of-a-kind products. It was both a brand-building effort and a way to strengthen customer loyalty through shared values of creativity and responsibility.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013421531251,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_77d101f2-aadb-4601-822f-b6602a8e62fa.png?v=1756251017"},{"product_id":"sale-management","title":"Sale Management","description":"\u003cp\u003eInvolved planning and executing Spark*l’s promotional strategy for every major holiday and monthly flash sale. These campaigns balanced frequency and clarity, with daily newsletters, texts, social media posts, push notifications, and live show promotions to keep customers engaged without overwhelming them. Each sale was carefully structured to highlight discounts, promote new drops, and clear out ready-to-ship inventory while maintaining a cohesive brand experience across all channels.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013422415987,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_9b1402e8-ad4b-4859-9fe7-661ab7a3acb2.png?v=1756251013"},{"product_id":"customer-relationship-management","title":"Klaviyo Management","description":"\u003cp\u003eManaged Spark*l’s Klaviyo account to oversee customer communication, marketing campaigns, and automated messaging. My role combined design, data analysis, and technical setup to maximize engagement while keeping communications on-brand and effective.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013430280307,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons_9ada5f67-6752-42eb-8188-24f1fa44d4e5.png?v=1756251010"},{"product_id":"marketing-campaign","title":"Marketing Campaigns","description":"\u003cp\u003eManaged Spark*l’s high-frequency marketing campaigns, which included daily product launches and themed promotions tailored to current trends and holidays. Each campaign combined technical precision with creative branding to ensure seamless product drops and cohesive communications across email, SMS, and social media. Campaigns often included homepage updates, newsletters, text messages, and influencer kits—all aligned to reflect the day’s launch while keeping customers consistently engaged.\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43013440372851,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/1816\/8435\/files\/fPortfolioWebsiteIcons.png?v=1756250997"}],"url":"https:\/\/alexacolemandesign.com\/collections\/spark-l-projects.oembed","provider":"Alexa Coleman Design","version":"1.0","type":"link"}